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The story goes that the whisky baron James Buchanan picked a black Scottie dog and a white Westie (West Highland terrier), as brand mascots after visiting a dog show. The pair of lovable pooches were widely used in advertising before they appeared on the label of the best-selling Black & White – a light, simple, grain-forward whisky with a clean, citrus edge.
First introduced in the late 19th century, today Black and White is popular around the world in countries such as India, South Africa, Latin America and the Caribbean.