Yoshinogawa is the oldest sake brewery in Niigata Prefecture. This ancient brewery was founded in 1548 and retains many of its age-old practices while keeping focused on the changes in the world today. Master brewer Fujino-san focuses his team’s efforts on crafting the finest sake. Together they draw from centuries-old knowledge and techniques to brew diverse styles that each reflect the lush, fertile agricultural region of Niigata. One of the more recent testaments to Yoshinogawa’s resilience through its history was in 2004, when it survived the 6.8 magnitude Niigata Earthquake. While fortunately no lives were lost, the earthquake destroyed more than 30,000 bottles worth of sake and significantly damaged the brewery.